This aspiration led it to become one of the world’s most successful food and beverage companies. PepsiCo’s vision was to deliver the perfect snack with a complementary cola drink. These investments made PepsiCo the largest food and beverage corporation in Russia. It acquired Wimm-Bill-Dann Foods three years later. The company invested in JSC Lebedyansky, Russia’s biggest juice manufacturer, in 2008. PepsiCo focused on expanding its operations in the early 21st century. After merging with Quaker Oats in 2001, PepsiCo created a new division called Quaker Foods and Beverages. That’s why PepsiCo secured Tropicana and Dole juice companies in 1998. It was time to introduce some healthier brands under the company. They were later separated into a different company called Tricon Global Restaurants, Inc. in 1978, and Kentucky Fried Chicken in 1986. The company further diversified itself by conquering three restaurant chains. Frito Lay was known for its popular snacks such as Fritos, Doritos, and Lay’s potato chips. This increased Pepsi's net earnings exponentially and Pepsi became Coca-Cola’s primary competitor. Steel emphasized sales promotions and unique advertising strategies. He was formerly the Vice President of Coca-Cola Company. Steel became the chief executive officer of Pepsi Company in 1950. In 1941, the two companies merged and became Pepsi-Cola Company.Īlfred N. By losing legal battles that took place in the late 1930s, Pepsi-Cola was then run by the new management of Loft. Guth was also the president of a candy and soda-fountain chain company called Loft. He wasn’t in control for too long though. The 12-ounce bottle that could be bought for five cents became a huge success. Guth then set up different bottling operations and started merchandising. He hired a chemist to formulate a better drink. Guth is known as the founder of modern Pepsi-Cola. Guth took over the company’s assets in 1931 and revamped the existing strategies.Ĭharles G. The company rose and fell numerous times in the 1920s. After prospering for several years, the company fell hard after the first World War. The automobile racer, Barney Oldfield, claimed it was a great drink to consume before an event. Pepsi-Cola was first endorsed by a celebrity in 1909. This was an ingenious tactic as he sold 19,848 gallons of the drink!

He changed tactics the following year and sold the drink in six-ounce bottles instead. Bradham managed to sell 7,968 gallons of syrup in the first year alone. Initially, only the syrup was sold commercially. Bradham then established the Pepsi-Cola company to capture the market. The drink was meant to help with digestion and rejuvenate the consumers. Kola nuts, vanilla, and sugar were some of the notable few. The name was inspired by the ingredients used. Soon it was no longer called Brad’s Drink but Pepsi Cola instead. The product rose in popularity in the 1900s. He started selling it to his pharmaceutical customers in 1893. The famous drink was actually named Brad’s Drink. The results were, of course, the sweet cola-flavored Pepsi-Cola. He wanted to create a similar sweet carbonated drink.

The recent success of Coca-Cola spurred something in him. He was a pharmacist turned entrepreneur from New Bern, North Carolina. The roots of PepsiCo can be traced back to 1880 when Caleb Bradham first developed the recipe. Number of brands that PepsiCo owns: 23 brands.Share of the food and beverage industry: 24.1%.Number of employees worldwide: 291,000 people.Some notable brands include Pepsi and Mountain Dew.Ī quick look at these statistics show why Pepsi’s such a powerful player in the international market: It owns a variety of remarkable brands with 60% dedicated to food items and 40% to beverages. The company now increased its global net revenue to more than 70 billion U.S. The company’s headquarters can be found in Purchase, New York. PepsiCo's products have penetrated over 200 countries since its inception. is an American food and beverage corporation that ranks as one of the largest in the world.

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